Sterling Germany e.K., established in 2011 by Mr. Pradeep Khattri, has grown into one of Europe’s most trusted and dynamic white-label procurement companies. With more than a decade of experience, we have built a strong presence in the European market by delivering exceptional quality, unmatched reliability, and customised sourcing solutions across diverse product categories.
Our core expertise lies in procuring and manufacturing premium horse-riding equipment, supported by an extensive portfolio of bags, wallets, belts, shoes, and various leather and lifestyle goods. With the capability to develop products under any brand name, we offer complete end-to-end solutions—from sourcing and manufacturing to quality control, packaging, and doorstep delivery.
Under the visionary leadership of Mr. Khattri, Sterling Germany has expanded through strong supplier partnerships, strict quality-management protocols, and a deep understanding of market demands. Every product we deliver reflects our commitment to craftsmanship, precision, and long-term value.
At Sterling Germany e.K., exceeding expectations is our standard. Our client-first approach ensures consistent satisfaction, resulting in enduring partnerships and a loyal community proudly known as the Sterling family. As we continue to grow, we remain dedicated to innovation, transparency, and delivering excellence across every project.
Our Story
PRADEEP KHATTRI founded Sterling India and Sterling Germany more than 20 years and 10 years ago respectively. Initially, Sterling India was founded to manufacture and export leather belts to Germany. With rigour, intense research, product technology, Pradeep Khattri established an exponential growth strategy for Sterling India and Sterling Germany. His intense focus on retaining clients, honesty and hard work, led to Sterling India becoming a known B2B brand in many countries in Europe. Within 2 years of inception of Sterling India, the company had expanded to manufacturing Bridles, Saddlery, Halters, Reins, Dog Leads, Dog Collars, Cat Collars, Martingale, Girth, Brow Bands. On various occasions, the company was nominated for product innovations at SPOGA Business Fair in Germany.
